Thursday, January 19, 2012

Supermodel next generation: Crawford daughter fronts Young Versace

Following on from the launch of Young Versace's first store in Milan last month, the brand has unveiled its new advertising campaign with supermodel Cindy Crawford's 10-year-old daughter Kaia Gerber as the face.

Modeling designs adorned with the label's iconic Greek key motif, Gerber was shot by acclaimed fashion photographers Mert Alas and Marcus Piggott, who have previously worked on campaigns for the likes of Gucci and Givenchy.

According to the fashion house's creative director Donatella Versace, Gerber proved she has inherited her famous mother's talent when modeling the collection, which is aimed at youngsters aged 0-12.

"Like her mother, Kaia has a very special gift," she explained in a release. "The camera really, really loves her.

"Having Cindy on-set for the shoot took me back to all the amazing Avedon shoots we worked on together. It was such a special treat watching Kaia walk in her mother's footsteps!"

Gerber, who is Crawford's daughter with former model Rande Gerber, is the latest in a recent spate of youngsters emerging as fashion's next generation.

Earlier this month designer Meg Matthews tweeted a photograph of her and British rocker Noel Gallagher's 11-year-old daughter Anais captured by Mario Testino. London-based Anais is signed with Select Model Management, and has already modeled for Paul Smith Junior. See her in the label's Autumn/Winter 2010 campaign here.

Other emerging faces for the future include Kate Moss's half-sister Lottie, who caught the world's attention as one of the bridesmaids at the supermodel's wedding back in July. The 13-year-old has already posed for her family's vintage clothing shop and has been captured by fashion photographer Andrea Carter-Bowman.